Episode 7
October 23, 2023
No Risk, High Reward: Virtual Focus Groups to Improve Case Outcomes, Part 2
Episode Summary
In this episode of Trial & Medical Error, medical malpractice litigators Brendan Lupetin and Greg Unatin discuss how virtual focus groups can be used to analyze different aspects of your case, identify potential pitfalls and landmines, evaluate how the jury is likely to perceive your client, reinforce critical parts of your argument, and even how to use feedback from focus groups in mediation and settlement. Additionally, Brendan and Greg talk about how focus groups can also serve as a convenient source of referrals.
Tune in to learn more about how to leverage virtual focus groups to hone your case so that you have the best chance of winning.
Episode Preview
- Why you need to focus on what’s important to focus group participants
- How to do a witness preparation focus group
- The basic focus group formats that provide the most value
- What you should listen for when your virtual focus group deliberates via Zoom
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