Just Verdicts Podcast with Brendan Lupetin
Episode 6
October 9, 2023

No Risk, High Reward: Virtual Focus Groups to Improve Case Outcomes, Part 1

Episode Summary

In this episode of Trial & Medical Error, med mal litigators Brendan Lupetin and Greg Unatin discuss the nuts and bolts of putting together, conducting, and using the knowledge from virtual focus groups. What’s an effective approach for getting the most out of your focus groups? Do twice as much listening as you do talking, and take notes.  

Tune in to learn more about how to conduct virtual focus groups so that you can pare down your case and distill it down to its essentials. 

Episode Preview

  • When is the best time to conduct a focus group for a personal injury or med mal case?
  • Hidden benefits from doing focus groups early
  • What to look for from “focus groupers”
  • The basics of conducting your own virtual focus group: from logistics, to number of people, to gathering feedback, and more

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