Just Verdicts Podcast with Brendan Lupetin
Episode 18
April 9, 2024

How to Find Your Flaws Before the Jury Does With Trial Consultant Mark Schultz

Episode Summary

On this episode of Just Verdicts, host and med mal litigator Brendan Lupetin, is joined by Attorney Mark Schultz, founder of Keystone Focus Trial Consulting. After four decades of law practice, Mark began a trial consulting practice, organizing and conducting focus groups for lawyers, and providing strategic input in both discovery and trial preparation.

Mark reveals what sparked his interest in focus groups, shares pro-tips for formatting your focus groups, common pitfalls to avoid, issue spotting, and how to do concept focus groups to improve your chances of success.

Episode Preview

  • Mark’s first exposure to focus groups
  • Focus group formats
  • Process for recruiting prospective focus groupers
  • In-person vs. Zoom focus groups
  • Biggest focus group mistakes attorneys make
  • Consulting with Mark on focus groups


Brendan Lupetin

Today's Guest

Mark Schultz

Subscribe to Just Verdicts Podcasts

Refer a Case

Fill out the form below to refer a case.

This field is for validation purposes and should be left unchanged.

What can we help you find?

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors