Trial Nugget: Focus on the Framing Effect

Host Brendan Lupetin breaks down two powerful psychological principles that can transform your trial strategy: the focusing illusion and the framing effect. Drawing from cognitive research and courtroom experience, Brendan explains that jurors focus on what’s presented as most important – and lawyers who don’t control the jurors’ focus leave their case to chance. Using examples from a recent medical malpractice victory involving critical limb ischemia, he demonstrates how deliberate focusing—rather than presenting every available fact—leads to stronger verdicts and more persuasive arguments.